Crowdfunding refers to funding a project or a business venture by a large number of people each contributing small amounts of money normally done online, It’s a form of crowd sourcing and another finance option. In 2015, over $34 billion was raised by crowdfunding worldwide.
People who participate in crowdfunding contribute money to projects and ventures they are interested in. Most of them contribute in these projects because they feel a sense of supporting and being part of an innovative service or product. Usually, supporters are always the first to get these products or services at low price compared to the market price.
Without a good design all your efforts may not work even if your idea is great. In order to sell your product or idea you should present it in a beautiful package.
Let’s look at what you need to successfully design a crowdfunding page and connect to potential investors.
Your brand is composed of your idea. A brand means having visual identity which includes any kind of visuals used on your logo, color etc. A good brand creates an emotional connection with your potential investors which highly influences their investment decision. When you maintain consistency in your branding, you add value to your crowdfunding campaign and also increase investor’s trust.
Some existing crowdfunding campaigns already have a visual identity whereas most of the startups need a basic identity. At Qubed Agency we help new crowdfunding campaigns with visual identity design.
To have a successful crowdfunding campaign you need a website that presents your idea in the most beneficial way possible. We recommend to create a landing pageinstead of building multipage resource. Landing page for crowdfunding is the best option to promote your project. In addition, a site enables you to build in advance the base of email addresses of your potential pledgers, in future, it enables you to connect with potential investors.
To be effective we recommend creating a landing page and its promotions several months prior the launch of the campaign itself. Looking to start a crowdfunding campaign? Reach out to us at Qubed Agency and we will help you create a landing page with a high rate of conversion.
Kickstarter campaign page is the sales pitch to potential investors. It’s what potential investors read to learn more about the following:
All this information should be communicated in a convincing way by use of text, images, icons, infographics, competitive charts, and .gif images. At Qubed Agency we use the following process to design a Kickstarter campaign page or Indiegogo campaign page:
At Qubed Agency we help entrepreneurs with crowdfunding services as Kickstarter landing page design, Indiegogo landing page design, crowdfunding page design that attract more investors. For over 7 years we have successfully designed a lot of crowdfunding campaigns and which have raised over $ 10 Million USD.